Influence - Robert B. Cadilini, PhD
In Influence , Robert Cadilini shares valuable insight on the many strategies used by salespeople to get you to buy something. He includes many examples, studies, and letters from readers. He also shares valuable tactics for countering these strategies. The techniques discussed are very broad but are all based on one idea; people have fixed responses to certain things. Dr. Cadilini explores this in the first chapter by first describing this in animals. He then describes how this could occur in humans. Each chapter, starting with chapter two, has one strategy. I found the letters from readers to be very good examples. However, I found that this book was harder to read than most of the other books that I have read. This book was harder to read for a few reasons. First, the book contained an excess of examples. I think that Dr. Cadilini could have made the points just as strong while using just half of the examples. Also, I think that the chapters had subtop...