Influence - Robert B. Cadilini, PhD
In Influence, Robert Cadilini shares valuable insight on the many strategies used by salespeople to get you to buy something. He includes many examples, studies, and letters from readers. He also shares valuable tactics for countering these strategies.
The techniques discussed are very broad but are all based on one idea; people have fixed responses to certain things. Dr. Cadilini explores this in the first chapter by first describing this in animals. He then describes how this could occur in humans. Each chapter, starting with chapter two, has one strategy. I found the letters from readers to be very good examples.
However, I found that this book was harder to read than most of the other books that I have read. This book was harder to read for a few reasons. First, the book contained an excess of examples. I think that Dr. Cadilini could have made the points just as strong while using just half of the examples. Also, I think that the chapters had subtopics large enough to be their own chapters. Lastly, the images interrupted paragraphs and make the whole book seem incoherent.
Overall, I enjoyed reading Influence and I would recommend it to anyone. I now recognize the strategies from influence when a salesperson uses them on my mom. This is a book that I took notes on to improve my memory of it. Taking notes would be a good idea for this book.
The techniques discussed are very broad but are all based on one idea; people have fixed responses to certain things. Dr. Cadilini explores this in the first chapter by first describing this in animals. He then describes how this could occur in humans. Each chapter, starting with chapter two, has one strategy. I found the letters from readers to be very good examples.
However, I found that this book was harder to read than most of the other books that I have read. This book was harder to read for a few reasons. First, the book contained an excess of examples. I think that Dr. Cadilini could have made the points just as strong while using just half of the examples. Also, I think that the chapters had subtopics large enough to be their own chapters. Lastly, the images interrupted paragraphs and make the whole book seem incoherent.
Overall, I enjoyed reading Influence and I would recommend it to anyone. I now recognize the strategies from influence when a salesperson uses them on my mom. This is a book that I took notes on to improve my memory of it. Taking notes would be a good idea for this book.
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